Virtual moon flogged off for $150,000 at auction

Gothenburg, Sweden - May 10, 2013 /Entropia Universe/ - Entropia Universe AB, operator of the largest Massively Multiplayer Online Real Cash Economy (MMORCE), announced today that it has auctioned off a newly discovered moon in Entropia Universe. The moon went for 1.5 million PED, the virtual currency used in Entropia Universe, which equals $150 000 in real-world money.
The winning bidder, Jan Terje Egeland (whose Entropia Universe alter-ego is "Modified Akoz Power"), will have the opportunity to get a return on the $150 000 investment through revenue sharing with MindArk from all activity on the moon. This includes the activities of other players, as well as the ability to recruit new Entropia Universe participants and net a share of any revenue they generate from their activities anywhere in Entropia Universe. Jan will also get the chance to work closely with the MindArk team throughout the estate's development process with direct input on important design decisions.
"This is a great example of how MindArk includes players like myself to truly participate in, and shape the universe," said Jan Egeland. "I hope for a long and fruitful partnership with MindArk."
Once the moon, which has been named "Monria", is operational, Jan will assume the role of Monria's operator. The moon estate includes a Lunar Command Center and two Lunar Habitats, along with eight subsurface caverns filled with unique creatures and rare resources. The new moon, Monria, is expected to be open for exploration in Entropia Universe Q2 or Q3 of 2013. For more information on Monria, visit www.monria.com.
Entropia Universe is the largest Massively Multiplayer Online Real Cash Economy (MMORCE) game in the world. Players have no monthly costs, but deposit and withdraw real funds for their adventures on any planet in the Entropia Universe. For more information on Entropia Universe or to download the free game please visit www.entropiauniverse.com.


About MindArk
Based in Gothenburg Sweden, MindArk is one of the city's largest video game publishers contributing the to the thriving development community. As the publisher of Entropia Universe, a game space that encompasses multiple planet partners, each with their own unique setting and gameplay style, MindArk focuses on the development and maintenance of the platform. This allows other companies to create unique content for their planets in the game universe and provides an environment in which a real cash economy can flourish.
For more information on MindArk please contact us at the email below or go to our website at http://www.mindark.com.

About Entropia Universe AB
Entropia Universe is the largest Real Cash Economy Massively Multiplayer Online Game in the world. Entropia Universe offers players the ability to participate in a unique virtual world where they have no monthly costs. Its innovative real money economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real funds for their adventures on any virtual planet or in the real world. Entropia Universe uses a state of the art graphics engine to deliver the highest quality visuals in an MMO today.
For more information on Entropia Universe please contact us at the email below or go to our website at www.entropiauniverse.com.

For further information, please contact:
Entropia Universe Media:
David Tractenberg
(310) 453-2050 x111
[email protected]

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